Just think about your weekly grocery shopping. How many of the packages had labels? From jams and beer to sausages and water, almost everything has a label. With increased demand for variable data packaging, labels prove a cost effective and low-carbon footprint method of packaging. Digital is the fastest, most economic and effective way of achieving this.
According to research agency PIRA, the market for digital packaging and labels was worth $7.3 billion in 2013 and will continue to show impressive growth for the next five years. Labels will account for the bulk of this volume with a value of $6 billion in 2013 - a total of 89.6% of all digital packaging. According to the study by PIRA, analogue packaging will grow by 28% in the 2008-2018 period while all digitally produced material will increase by 375%. Labelling can be replaced or changed at a relatively low cost. This, in tandem with an increased need for barcodes, QR Codes and other secondary packaging applications that support seasonal promotions and support food safety and pharmaceutical compliance, is driving the demand for digital.
With the growth in digital label printing assured, there are many markets demanding high quality, multi-purpose label printing facilities including:
- Asset management
- Chemicals & Pharmaceuticals
- Food & Drink
- QR Code
- Bottling and Multi-layered labels.