In today’s fast moving consumer world, demand has increased exponentially for printed flexible packaging. Consumer demand has never been greater for off the shelf convenience food that is protected, sealable, travels well and keeps fresh.
Over the years rigid containers (such as bottles, cans and boxes) have gradually been replaced by printed flexible packaging such as pockets, pouches, sachets and bags.
Key reasons for the change to flexible packaging include reducing the carbon footprint of products by reducing the amount of packaging needed for each one; consumer demand for portability and convenience; cost savings on freight with less weight involved using flexible as opposed to rigid containers and also the ability to protect and preserve contents from external contaminants.
The main markets for Printed Flexible Packaging are Food & Drink (78%), Healthcare and Pharma (12%) and Pet food (2.6%).
POUCHES AND BAGS
Pouches and bags are containers with printed layered plastics and are generally used for perishable consumer goods such as juices, yoghurts and liquids for example. They are also used for a large number of dried food types, medical supplies and more.
Sachets are small disposable bags containing single-use quantities of items such as condiments, cosmetics, samples etc.
MODIFIED ATMOSPHERE PACKAGING
Developed for the fresh food market, Modified Atmosphere Packaging (MAP) changes the gaseous environment in a pack to extend content shelf life - food such as fresh fish and meat, poultry, sausages, bakery products, pasta, pizza, fruit, vegetables and other food items.